Borders Books has solved the reading problem. Finally. How, do you ask, how can they finally bring the people into the stores to buy those books and start reading once again? Television. "A new strategy at Borders will reinforce the message that its stores are not just about books: the company has been installing 37-inch flat-screen televisions to show original programming, advertisements, news and weather." Of course, these tvs aren't there for people to really watch, because the store's about books. "The screens are “not designed to be intrusive,” Mr. Jones said. Rather, he said, they are “part of a master plan to create content that will do several things for us,” like directing traffic to the Borders Web site and paving the way to more cross-promotional deals with large media companies."
Yeah. So now, when you come to the store, you can more efficiently be directed back to your house to buy online. WooHoo!